The latest COTRI Market Report Spring Edition 2017 has been published.

COTRI China Outbound Tourism Research Institute has released the latest issue of its biannual publication, the COTRI Market Report. The Spring 2017 edition of the COTRI Market Report features the most recent numbers, statistics, and all-new insights into the Chinese outbound tourism market, including a focus on the Distribution System and Tourism Marketing in China, which calls in the experts from China Business Network (CBN) to walk readers through its core tips for the offline promotion of FAM trips.

The COTRI Market Report combines expert insight and global experience into one comprehensive publication, providing information on the past, present and future developments and trends of the Chinese outbound tourism market in global destinations. It also offers practical insider tips for the adaptation, implementation and realisation of a successful business strategy for the Chinese tourism source market.

Some of the topics touched upon in the Spring 2017 issue of the COTRI Market Report are:

• Latest Trends and Developments of the Chinese Outbound Tourism Market
• Characteristics of Main Segments of the Chinese Outbound Source Market
• Distribution and Marketing in China
• List of Chinese Outbound Tour Operators Specialising in Customised Tours
• Analysis of 2016 Quantitative Data
• Interview with Chinese Outbound Traveller
• Forecast: Hot Destinations and New Demographics
• Special Region Focus – Australia and New Zealand

For purchase and further information, please see the following link: COTRI Market Report

For further information and interviews with COTRI’s director Prof. Arlt, please contact:

Christopher Ledsham

Tel: +49 40 558 99 576

Email: ledsham@china-outbound.com