Enhancing the Western Silk Road Destinations

Alexandroupoli, in Greece, has hosted the first International UNTWO Western Silk Road Workshop, organised by UNWTO, the Ministry of Tourism of Greece and the region of Eastern Macedonia and Thrace. The workshop is the first part of the “Enhancing the Understanding of European Tourism” Project.

The Western Silk Road Project seeks to strengthen and diversify the Western Silk Road destinations and their heritage as well as boost regional cooperation and cross-border partnerships. According to the UNWTO, the programme aims to increase the level of socio-economic awareness within the tourism sector, enhance the understanding of European tourism and contribute towards economic growth and job creation, and thereby improve the sector’s competitiveness in Europe.

On the topic of the selection of Greece as the host country for the first workshop, as the UNWTO Secretary-General Taleb Rifai explained: “in present times, and building upon a natural and cultural wealth spanning thousands of years, we are in a position to reject harmful global tendencies and revive a route capable of transforming the way we think about and relate to travel. I can think of no better place to host an event focused on European Silk Road heritage than Greece – rightly considered one of the cradles of Humanity”. The second International Western Silk Road Workshop will take place in Bulgaria at the end of June 2017.

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Source: World Tourism Organization (UNWTO)

Picture: Flickr