- Posted by Christopher Ledsham
- On 26th April 2017
A live recording of April 25th session of the COTRI China Outbound Tourism Research Institute and Dragon Trail Interactive Webinar “Keeping up the Pace: New Online Information and Marketing Sources for Chinese Outbound Tourism” is now available to watch on YouTube at: https://www.youtube.com/watch?v=wh225Nl9CT4
Featuring presentations by COTRI Director Prof. Dr. Wolfgang Georg Arlt, Dragon Trail EMEA Managing Director Roy Graff and COTRI Chief Communications Officer Christopher Ledsham, the 56-minute webinar examines the possibilities in the field of Chinese outbound tourism enabled by contemporary online services, and analyses market opportunities from the perspective of both Chinese customers and international service providers. This includes a discussion of the most up-to-date Chinese social media tools including WeChat and beyond, as well as the many opportunities provided by Dragon Trail Interactive’s China Travel Academy training and e-learning platform. The platform can be used both as a means of disseminating destination information directly to potential Chinese clients, as well as a tool to train tourism service providers around the world via the recently-released online version of COTRI’s CTW Chinese Tourist Welcome Programme.
Gaining a valuable insight into the newest, most innovative online tools that have become indispensable to Chinese outbound travellers, as well as platforms through which international tourism providers can both reach the market and learn about visitors’ needs, the webinar allows participants to craft marketing strategies suited to their rapidly-evolving customer base and equip themselves for future developments.
To request the webinar slides for download, or to raise any further questions, please send an email to firstname.lastname@example.org
COTRI China Outbound Tourism Research Institute provides expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of regions, providing detailed insights and analysing visitor behaviour.
With COTRI’s insights you can forge a successful business strategy built upon in-depth market expertise, comprehensive qualitative analysis and future projections. The Autumn 2016 Edition of the COTRI Market report features in-depth exploration of the developing trends in the field, supported by a wealth of qualitative and quantitative statistical research.