Free Webinar on Feb. 23th, 2017 as part of the World Bridge Tourism Project introducing the latest information on China’s Outbound Tourism to Europe

The World Bridge Tourism Project, funded by the European Union and organised by the European Travel Commission (ETC) and the European Tourism Association, offer as the first instalment of a free two-part webinar series on Thursday February 23^rd, 2017 from 14:00 to 15:30 h GMT (14:00 h London; 15:00 h Berlin; 16:00 Athens). The webinar in English language is presented by COTRI China Outbound Tourism Research Institute. Participation is free of charge, and previous registration at www.china-outbound.com/WBT is advised. The World Bridge China Outbound Tourism Webinar concentrates on China’s outbound tourism to Europe, but is open to participants from all over the world.

The webinar will for the first time present results from an EU-funded survey by KAIROS Current and future developments in tourism flows from China to the EU. 26,000 reviews about European attractions and activities were downloaded and analysed for information about the positive and negative opinions expressed by Chinese travellers in relation to European destinations and travel products.

Further parts will discuss the characteristics of the demand structure of different segments of the Chinese international tourism source market, introduce the specific structure of the Chinese tourism industry and give hints for the successful interaction with Chinese business partners.

Serving also as preparation for the World Bridge Tourism Shanghai event held in conjunction with the ITB China on the 9^th and 10^th May, 2017, the webinar will provide information about the ITB China, and the possibilities for European SME tourism service providers to apply for participation in the delegation of 150 European SME’s travelling to the event in Shanghai to meet 100 Chinese tour operators. The webinar will finish with an outlook to the 2018 EU-China Tourism Year.

Participants will have the opportunity to ask questions before and during the webinar, which will be answered in two Q&A sessions within the webinar by the presenters Prof. Dr. Wolfgang Georg Arlt FRGS, director of COTRI, and Dr. Minjuan Deng-Westphal, Head of Research of COTRI.

Go to www.china-outbound.com/WBT in order to register for the webinar free of charge, or contact WBT@China-outbound.com (Tel. + 49 40 558 99 576)

More information regarding the World Bridge Tourism Project can be found at: https://www.etoa.org/events/event-item/2017/05/09/default-calendar/world-bridge-tourism-shanghai

and about the 2018 EU-China Tourism Year at https://ecty2018.org/
Do not miss this unique opportunity to update your knowledge about China’s Outbound Tourism, provided by EU funding and presenting insights from leading experts in the field.

Photo: KAIROS