COTRI Director Prof. Dr. Wolfgang Georg Arlt in Forbes: “Chinese Outbound Tourism In The Post-War Era, And The Role Donald Trump Might Play”

COTRI Director Prof. Dr. Wolfgang Georg Arlt’s latest article: “Chinese Outbound Tourism In The Post-War Era, And The Role Donald Trump Might Play”, published on his Forbes Blog on Friday, November 18, 2016 discusses the potential impact a Trump Administration may have on patterns of Chinese outbound tourism in the near future.

Proposing that President-elect Trump’s isolationist policy positions represent the end of the United States’ role as “a reliable protector of the Western world”, Professor Arlt considers the impacts increasing Chinese influence in a multipolar world may have on the country’s outbound tourism market.

As an ascendant China continues to spread its geopolitical influence through intergovernmental initiatives including the One Belt, One Road scheme, the 16+1 cooperation initiative between China and Central and Eastern Europe, and the Shanghai Cooperation Organisation (SCO), China’s outbound tourism will grow, as it always has, in tandem with its soft power initiatives.

A Trump Administration’s more inward global outlook, however, could well see these schemes flourish further in the United States’ growing absence in the international arena, leading to Chinese tourists travelling in increased numbers to member states of such agreements, many of which are developing countries. Through their spending power, these Chinese travellers would become soft power standard bearers for a Beijing alternative to the Washington Consensus in a number of countries worldwide.

Nevertheless, while many of China’s regional neighbours anxiously anticipate the effects an emboldened Beijing government may have on Chinese tourism in the region, Professor Arlt suggests that other destinations such as Europe and the Canada may look to benefit from any loss of allure the United States may suffer among notably risk-averse Chinese travellers.

Prof. Dr. Arlt’s article: “Chinese Outbound Tourism In The Post-War Era, And The Role Donald Trump Might Play” can be read on his blog at Forbes.com.

Please visit this link to read further blogs published by Prof. Dr. Arlt and to subscribe for further updates.

COTRI China Outbound Tourism Research Institute provides expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of regions, providing detailed insights and analysing visitor behaviour.

With COTRI’s insights you can forge a successful business strategy built upon in-depth market expertise, comprehensive qualitative analysis and future projections. The Autumn 2016 Edition of the COTRI Market report features in-depth exploration of the developing trends in the field, supported by a wealth of qualitative and quantitative statistical research.

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