New Forbes Blog Posted by Prof. Dr. Wolfgang Georg Arlt: “Getting Lost As a Tourist Will Get Easier In Shanghai Soon”

COTRI Director Prof. Dr. Wolfgang Georg Arlt’s Latest Article “Getting Lost As a Tourist Will Get Easier In Shanghai Soon” published on his Forbes Blog on Saturday, August 27, 2016.

Professor Arlt’s article discusses the recent initiative of Road Administration Bureau in Shanghai to open a public discussion regarding the option of removing English road names on local traffic signboards. The Bureau’s representatives question the necessity of having traffic signs written in English supporting that omitting them would be an opportunity to enlarge the Chinese characters and make them more recognisable to drivers. In this case, the bilingual signs would be kept in some specific areas, such as tourist spots, the Central Business District and some transport hubs.

This development is then contextualised to different examples in Japan, Belgium and Canada.

Prof. Dr. Arlt’s article: “Getting Lost As a Tourist Will Get Easier In Shanghai Soon” can be read on his blog at Forbes.com.

Please visit this link to read further blogs published by Prof. Dr. Arlt and to subscribe for further updates.

COTRI China Outbound Tourism Research Institute provides expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of different regions. Important Chinese visitor activities are analysed, and detailed insights are presented.

With COTRI’s insights you can create a successful business strategy with in-depth market insights, comprehensive qualitative analyses, and future prospects. The recently published Spring 2016 Edition of the COTRI Market Report features in-depth analysis of the developing trends in Chinese outbound tourism, supported by a wealth of qualitative and quantitative statistical research.

Source: Forbes,

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