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COTRI Director Prof. Dr. Wolfgang Georg Arlt Publishes New Blog on Forbes.com

  • Posted by Christopher Ledsham
  • On 17th May 2016
  • Chinese Tourism, Forbes.com, history, Prof. Dr. Arlt, transport in China

COTRI Director Prof. Dr. [tweetable]Wolfgang Georg Arlt posted a new article “The Travel Culture Revolution Spreading From China” on his long-running Forbes.com blog[/tweetable] on Sunday May 15th, 2016.

Marking the 50th anniversary of the outbreak of the Chinese Cultural Revolution, Prof. Dr. Arlt highlights the gathering of over 12 million Chinese people from across the country for eight mass rallies held in the second half of 1966 as a landmark moment in the history of Chinese travel. Up until this point in its history, China had rarely witnessed large movements of ordinary people except at times of famine, war or as a result of natural disasters.

Only half of century later, the country’s travel landscape has gone through another “revolution” of sorts as China now hosts a high-speed rail service with more kilometres of track than all other similar high-speed networks worldwide, whilst four of the world’s ten longest metro systems are found in China.

Furthermore, the numbers of mainland Chinese citizens travelling overseas for leisure purposes continues to grow rapidly and it is predicted that as many as 150 million border crossings will be made in 2016. Not only are these travellers growing in number, but also in their level of experience, as the Chinese are increasingly seeking out newer and more stimulating activities overseas. The stereotypical image of busloads of middle-aged Chinese package tourists photographing famous landmarks may still ring true, but they are also being joined by honeymooners flying first class to Mauritius or twenty-somethings bungee jumping and white water rafting in New Zealand.

Prof. Dr. Arlt’s article “The Travel Culture Revolution Spreading From China” can be read on his blog at Forbes.com. Please visit this link to read further blogs published by Prof. Dr. Arlt and to subscribe for further updates.

COTRI China Outbound Tourism Research Institute provides expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of different regions. Important Chinese visitor activities are analysed, and detailed insights are presented.

With COTRI’s insights you can create a successful business strategy with in-depth market insights, comprehensive qualitative analyses, and future prospects. The recently published Spring 2016 Edition of the COTRI Market Report features in-depth analysis of the developing trends in Chinese outbound tourism, supported by a wealth of qualitative and quantitative statistical research.

Source: Forbes

Photo: Flickr

 

 

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