Leisure and shopping are valued by the Chinese tourists while travelling abroad

In the recent years, more Chinese tourists are travelling abroad during the Chinese New Year holidays. This new tradition is transforming the global tourism market, with more foreign destinations implementing further measures to attract these new customers. In the Chinese New Year holiday of 2016, some new tendencies of outbound tourism is rising in China, which reflects the change of habits of the Chinese tourists.

One important change is that Chinese tourists are relying more on their cell phones. According to a report of the TripAdvisor, Chinese tourists rely on their cell phones more than tourists from all other countries. 87% of Chinese tourists claim that they would definitely bring their cell phone with them while travelling. Meanwhile, Chinese tourists are more willing to book a trip with a mobile app.

Online travel agencies in China like Ctrip report that about 50% of their customers are now booking their trips online, which underlines the importance of cell phones in the travel behavior of Chinese tourists.

With the importance of cell phones increasing, the travel agencies are now making efforts to improve the using experience of their mobile apps. For example, app users can customize their trips by choosing the services they want, which gives the users more free space to organize their trips.

Compared with the traditional package tours taken by the Chinese tourists, they are now paying more attention to acquiring better travel experiences. According to the statistics of the online travel agencies during the Chinese New Year holiday, the main purposes of Chinese tourists while travelling are shopping and relaxing.

Concerning relaxation, 83% of the Chinese tourists who participated in the survey of TripAdvisor would like to try a new way of travelling in 2016.

When it comes to shopping, 41% of the Chinese tourists would bring an extra suitcase to store the things they purchase while travelling. And Japan has replaced Hong Kong as the most popular shopping destination in Asia. This attributes to the depreciation of the Japanese Yen and the mature travelling facilities in the country, which provide satisfactory travel services for Chinese tourists.

Source:QQ

Photo:flickr