Chinese outbound tourism will reach the peak during Christmas holidays

With Christmas and New Year holidays approaching, many Chinese tourists are going to leave the country for vacation. Among all the travel destinations, South Korea and Thailand are most attractive for the visitors from China.

In the past years, Christmas and New Year holidays were not traditional travel season for Chinese tourists. However, a substantial growth has been foreseen this year. According to the travel agencies in Beijing, outbound travelling has grown for 20% comparing with the same period last year.

With the popularity of South Korea steadily increasing, there will be a large number of Chinese tourists heading there for skiing, which makes South Korea the most popular travel destination for the incoming holidays. At the meantime, Thailand will also become an important destination for Chinese tourists due to its warm climate and long-term reputation as a travel paradise.

This remarkable growth of the number of Chinese tourists going outside partly attributes to the new holiday regulations in China. These regulations enable the employees to combine their annual leave with the public holidays. As Christmas is not a public holiday in China, many people choose to enjoy their annual leave during Christmas and thus have a longer holiday along with the New Year.

Another reason that Chinese tourists wish to leave China for other countries during Christmas is shopping. Christmas is the traditional shopping season in Europe and the United States, so it would be a perfect timing for Chinese tourists who want to spend their money on luxury goods.

This trend of outbound travelling also reflects the higher living standard of the average Chinese citizen. Due to a higher living standard, people have started to put more focus on the quality of their daily life, which leads to the rapid development of the tourism market.

Source: Xinhua

Photo: flickr