Poland attributes Chinese tourism success to targeted tourism programs

Poland has been successful in attracting Chinese tourists, and saw over 48,000 Chinese nationals visiting the country in 2014, a significant increase compared to previous years – and a record number. The trend is however still not showing any signs of slowing down, with tourism arrivals from China having increased by 22% year-over-year in the period between January-August 2015.

The Polish Tourist Organisation attributes its successful foray into the Chinese outbound tourism market to its various tourism programs targeting the Chinese market. “We wanted to show Poland is an interesting tourist destination, through creating a constant presence in the media and making our appeal as vast as possible,” Polish tourism official Emilia Kubik told Chinese news agency Xinhua.

With the help of financing from the European Union, the Polish Tourist Organisation has invested approximately 50 million Polish zloty (almost €1.2 million) in its tourism programs, with 85% of all tourism program investments targeting the Chinese market. With Chinese tourists spending over €1000 per day excluding accommodation, the money was inarguably well spent.

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