New publication: Chinese Outbound Tourism 2.0

COTRI China Outbound Tourism Research Institute is proud to be selling Chinese Outbound Tourism 2.0, a comprehensive and in-depth take on the Chinese Outbound Tourism market, examining the potential, challenges and trends within the market. COTRI’s director Professor Wolfgang Georg Arlt is the author of the first chapter of the publication, providing his expert insights on the current development and outlook of the Chinese outbound tourism market. The book is an excellent source of information for tourism scholars, educators, students, and practitioners alike and includes regional perspectives, cases, reflections, and forecasts by leading experts.

To purchase a copy of Chinese Outbound Tourism 2.0 or to find out more about this book, please follow this link or find it under publications in the top menu.