Double-digit growth in Chinese tourism to Dubai

Chinese tourism to the United Arab Emirate of Dubai increased by 25 percent year-over-year in the first half of 2015, making China one of the top five key markets for Dubai Tourism – and reinforcing the strength of China’s outbound tourism potential.

“The Chinese travel industry has been on a constant upswing, giving us an opportunity to tap into this captive audience and showcase Dubai as a premier destination for business and leisure travel with the current and upcoming offerings,” Issam Kazim, CEO of Dubai Tourism, told Emirates 24/7 News. Kazim continues to explain that Dubai is working at increasing Dubai’s touristic appeal even further by adding new attractions that are believed to cater to Chinese tourists’ interests.

Dubai Tourism is also attempting to diversify its reach in China by promoting itself more heavily in cities such as Kunming, Lanzhou, and Urumchi, instead of solely focusing on the tier one cities of Beijing, Shanghai, Guangzhou, and Shenzhen. Dubai Tourism also seeks to encourage repeat visitors from China instead of solely focusing on new visitors, as part of its Tourism Vision for 2020 initiative.

To support the continued growth of inbound tourism from China to Dubai, Dubai last week hosted over 450 representatives from the Chinese media and tourism industry to familiarize them with what Dubai has to offer for leisure and business travellers alike.

COTRI provides expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of different regions. Important Chinese visitor activities are analysed, and detailed insights are presented.

With COTRI’s insights you can create a successful business strategy with in-depth market insights, comprehensive qualitative analyses, and future prospects. For competitively priced standardised consultancy products, please check out the COTRI Standard Offers.

Photo: flickr