Green Book of China's Tourism 2011
Since its first publication in Chinese in 2002, the Green Book offers the most authoritative information and analyses on China's domestic, inbound and outbound tourism. In 2011 for the first time Social Sciences Academic Press (China) and COTRI China Outbound Tourism Research Institute (Germany) are presenting the 16 most important articles of the Green Book 2011 in English to an international audience.
Green Book of China's Tourism 2011 includes comprehensive analyses on the situation of China's tourism iun 2010 and prospects of China's tourism development in 2011 and in the new period of China's "Twelfth Five-Year Plan" (2011-2015).
Green Book of China's Tourism 2011 also makes available detailed insights into special topics including the impact of the Shanghai EXPO 2010, film tourism, quality management, tourism marketing and destination image development and other hot topics of one of the most important tourism markets in the world. For the current and future tourism development of the regions Hong Kong, Macau and Taiwan, separate articles are provided.