Previous COTRI Publications

COTRI Publications
COTRI's reports provide expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of different regions. Important Chinese visitor activities are analyzed, and detailed insights are presented.

With COTRI's insights you can create a successful business strategy with in-depth market insights, comprehensive qualitative analyses, and future prospects.

COTRI Yearbook 2012COTRI Yearbook 2012

China Outbound Tourism Research Institute (COTRI) presents in tyhe 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. The Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analyzed, including the shopping behavior of package and self-organized travellers and geographical distribution patterns of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector - including social media marketing. COTRI Yearbook 2012 offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.

Green Book 2011 FrontGreen Book of China's Tourism 2011

Since its first publication in Chinese in 2002, the Green Book offers the most authoritative information and analyses on China's domestic, inbound and outbound tourism. In 2011 for the first time Social Sciences Academic Press (China) and COTRI China Outbound Tourism Research Institute (Germany) are presenting the 16 most important articles of the Green Book 2011 in English to an international audience.

Green Book of China's Tourism 2011 includes comprehensive analyses on the situation of China's tourism iun 2010 and prospects of China's tourism development in 2011 and in the new period of China's "Twelfth Five-Year Plan" (2011-2015).

Green Book of China's Tourism 2011 also makes available detailed insights into special topics including the impact of the Shanghai EXPO 2010, film tourism, quality management, tourism marketing and destination image development and other hot topics of one of the most important tourism markets in the world. For the current and future tourism development of the regions Hong Kong, Macau and Taiwan, separate articles are provided.