Chinese outbound tourism data are notoriously confusing. Chinese customs statistics only note the first port of call after crossing the border of Mainland China, host destinations are not distinguishing between Chinese nationals residing inside and outside of China, many countries still record Hong Kong, Macau and/or Taiwan passport holders together with Mainland Chinese. Data including the almost 50% of all outbound trips ending in Hong Kong SAR or Macau SAR distort the picture for long-distance travel. Chinese media reports sometimes mix up millions and billions, CNTA changes the way of calculating outbound travels backwards in time without publishing the revised figures…
COTRI is providing since 2013 quarterly data sets for twelve selected destinations for Bloomberg screens all over the world. For all customers, COTRI data are offered quarterly for subscription or customised offer for 60 countries and regions, including per destination
- Chinese arrival numbers
- Age Groups
- Education Level
- Residence in China
- Accommodation Standard
- Purpose of Visit
- Organisation of Travel
Plus a short analysis of the main trends and reasons the development in each country.
Based on permanent research, long-standing experience and global networks, COTRI is able to rise above the noise of bad data and to see through sensational but unrealistic survey results. Do the Chinese outbound travellers spend most of their money on shopping? Yes in Hong Kong, No on a trip to Mexico. Do the majority of them travel without using tour operators? Yes for South Korea, No for Kenya. Will Barcelona still be a “hot” destination in 2017? For some segments of the source market: Yes, for others: No.
- Task:Providing meaningful data and forecast about the development of China’s outbound tourism
- Project time:Ongoing
- Result:Tourism and Hospitality Service Providers, Retailers and Tourism investment companies receive reliable data and forecasts to identify developments and trends as a base for strategy and investment decisions.