Consulting Services

China’s outbound tourism market is developing fast and in a very different way compared to other global tourism source markets like Europe, the USA or Japan. Individual preferences are strongly connected and influenced by group-orientated processes, leisure and business travel are in most cases closely intertwined. After 15 years of development, market segmentation is an important issue with first time tourists and experienced travelers, first tier and second and third tier city citizens, customers from different geographical regions, age groups and income levels all having very distinctive expectations and demands when traveling abroad.

COTRI has been conducting market research in China and consulting services for international customers since 2004. COTRI can rely on its well-developed network of experts and tourism industry leaders inside and outside of China and many years of experience in gaining reliable information in a high context communication society where asking a question is the least promising way to get a useful answer .

Chinese Tourists Welcoming trainings and quality labels help individuals, companies, institutions and destinations to gain basic knowledge and visibility in the Chinese market. COTRI Market research and consulting and coaching services provide specific practical in-depth insights as a sound base for investment and development decisions.

Detailed information can be obtained by contacting desk2@china-outbound.com or calling +49 (0) 481 8555 513 in Germany or +86 (0) 134 260 36722 in China.