CTW Training

CTW Training Label

 

The CTW Chinese Tourist Welcome Training Programme helps tourism service providers to position themselves at the forefront of the biggest global outbound tourism source market by understanding the different market segments, learning to successfully adapt products and by communicating the  special attention given to the market to Chinese tour operators and self-organised travellers.

The CTW Training Programme is offered as:

  • Online programme for self-study
  • In-house training with customised content within a company or organisation
  • Open training for all tourism service providers in a destination offered by a local organisation or by COTRI Country Partners

The Chinese Tourist Welcome Training Programme is recommended by the ETC European Travel Commission, has been endorsed by PATA Pacific AsiaTravel Association and has been awarded the GREAT China Welcome Charter Mark of VisitBritain.

 

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Participation

CTW Training Programme participants are coming from businesses, organisations and institutions of all sizes, operating in any sector of the tourism and leisure industry outside China, including:

  • Local, regional and national tourism organisationsParticipants
  • Hotels and hotel chains
  • Inbound tour operators
  • Destination marketing organisations
  • Leisure and culture institutions
  • Attractions
  • Events
  • Transportation and mobility companies
  • Retail companies
  • Theme parks
  • Casinos
  • Investment support
  • Consulting Services
  • Transportation infrastructure organisers

Conducted by COTRI Country Partners

The CTW Training Programme is also conducted by COTRI Country Partners. COTRI Country Partners are qualified training providers located all around the world, delivering the CTW Training Programme:

  • In the local language
  • Using local examples next to international best practices
  • Based on local contacts and region-specific knowledge and experiences
  • With local know-how in over 55 regions and countries

You can find more information about COTRI Country Partners here.

CTW Training is now also available in an online format.

The training is suitable for self-study, but can also be purchased by groups. It contains similar material as the one day face-to-face training. Successful participants are also granted the two-year Chinese Tourist Welcome Quality Host certification. 

The Chinese Tourist Welcome Online Training can be paid for directly via PayPal on the COTRI website, or via bank transfer.

CTW Online Training

To sample the demo version of the CTW Online Training Programme on your smartphone or tablet for free please scan the QR code below:

 

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The CTW Online Training requires approximately eight hours of work to be successfully finished, with additional study material for those wishing to go deeper into the subject provided additionally. Participants will have 60 days access to finish the training.

Goals

  • Providing participants with focused information based on scientific research as well as practical experiences about the special characteristics, needs, expectations and behaviour of Chinese travellers
  • Enabling participants to adapt tourism and retail products and services, to develop adequate strategies and facilitate quality assurance
  • Offering participants the opportunity to start a sustainable and successful engagement with Chinese tourists

Benefits

  • In the same manner as those who undertake face-to-face training, successful participants acquire certification as Chinese Tourist Welcome Quality Host for two years, renewable with branch-specific CTW training
  • Certification verifiable on COTRI's English language website, as well as COTRI’s Chinese language website ChineseTouristWelcome.cn
  • Companies and organisations can apply for the CTW Quality Organisation certification if at least two of its employees hold valid CTW Quality Host certification
  • 8 hours (1 full day) of training with 60 days’ access

Content

The Chinese Tourist Welcome Training Programme offers deep insights into the characteristics, expectations, motivations and needs of Chinese travellers, enabling tourism service providers to deliver high quality the Chinese way. The CTW training consists of an introduction and 4 main modules:

Module 0                           Introduction

Module 1                           Background – Chinese Travellers Abroad

Module 2                           Chinese Tourists' Motivations, Needs and Behaviour

Module 3                           Language, Service and Ambience

Module 4                           Product Adaptation and Marketing

 

Multiple Choice Test

Each online training module includes:

External links to articles and video material

2 mid-module self-tests of 3 questions each

1 end of module quiz of five questions

Payment:

The price for a single participant for the Chinese Tourist Welcome Online Training Programme is 188 euros.

For numerous participants undertaking the training at the same time, the price is 338 euros for two people and 468 euros for three people. For groups of four or more participants, please contact COTRI at training@china-outbound.com for a customised offer.

Please click here for Payment Guide and Terms & Conditions.

These prices include:

  • 8 hours (1 full day) of training, with 60 days’ access
  • CTW Quality Host Certification for successful participants, provided at no extra cost
  • Listing on COTRI’s Chinese website www.chinesetouristwelcome.cn

Payment for the training programme can be made at www.china-outbound.com/ctw-training/ in the following two ways:

  1. Via PayPal
  2. Via Bank Transfer

 

In order to protect account access, the CTW Online Training Programme requires participants to verify their account by signing into Facebook when accessing the platform for the first time. Following the verification of participants' names in conjunction with the log-in details, no user information is stored by COTRI.

Goals

  • Providing participants with focused information based on scientific research as well as practical experiences about the special characteristics, needs, expectations and behaviour of Chinese travellers
  • Enabling participants to adapt tourism and retail products and services, to develop adequate strategies and facilitate quality assurance
  • Offering participants the opportunity to start a sustainable and successful engagement with Chinese tourists

Benefits

  • Successful participants acquire certification as Chinese Tourist Welcome Quality Host for two years, renewable with branch-specific CTW training
  • Certification verifiable on COTRI's English language website, as well as COTRI’s Chinese language website ChineseTouristWelcome.cn
  • Companies and organisations can apply for the CTW Quality Organisation certification if at least two of its employees hold valid CTW Quality Host certification

Content

The Chinese Tourist Welcome Training Programme offers deep insights into the characteristics, expectations, motivations and needs of Chinese travellers, enabling tourism service providers to deliver high quality the Chinese way. The CTW training consists of an introduction and 4 main modules:

Module 0                           Introduction

Module 1                           Background – Chinese Travellers Abroad

Module 2                           Chinese Tourists' Motivations, Needs and Behaviour of Chinese Visitors

Module 3                           Language, Service and Ambience

Module 4                           Product Adaptation and Marketing

 

Multiple Choice Test

Each main Module last 90 minutes:

45 min. PowerPoint based presentation

10 min. of questions and answers about lecture content

20 min. group activities connected to the content of the module

15 min. discussion of group activities results

These are the people who participated in a CTW Training. Please scroll down on the following document:

Cities have the opportunity to receive the CTW Quality City certification as an efficient and affordable way of highlighting the preparedness of the tourism service providers in the destination for Chinese visitors based on the CTW Training Programme. In order to receive the CTW Quality City certification, cities can through their Destination Marketing Organisations or through other ways, offer CTW Chinese Tourist Welcome Trainings for tourism service providers in the city. The CTW Quality City certification requires that at least one training session is held each year. The first training session must be held before the CTW Quality City certification is granted, and the validity of the certification is always for twelve months after the last CTW training session was held. It can be continuously renewed.