COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.
COTRI is a privately organised, independent institute registered in Germany. In addition to the head office in Hamburg, Germany, COTRI has a Chinese office based in Beijing and more than 20 COTRI Country Partners located in countries around the world, providing local services in more than 50 countries.
COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt, a sinologist and professor for international tourism management with more than 35 years of practical and academic experience in Chinese tourism.
COTRI’s main goal is to enable private companies and public institutions all over the world to offer successfully high quality travel, tourism, and leisure services for Chinese visitors according to their specific expectations and demands. To reach this goal, COTRI offers a broad range of customised services including consulting, market research, strategy development for market entry and market penetration, qualitative and quantitative analysis and data, training, certification and counselling for destinations, public organisations and companies.
To support its customers in the Chinese market, COTRI uses its vast databases, extensive scientific, cultural, and industry knowledge and experience as well as the close contacts and partnerships with most leading public and private sector tourism organisations in China and all over the world.
For more than a decade, COTRI has worked for multiple governments, companies, and international organisations on every continent, and is a source of information for international and Chinese media including CNN, BBC, Bloomberg, The Economist, The Financial Times, South China Morning Post, China Daily, and many more.