The December 2014 edition of the quarterly online publication C.O.M.I. (China Outbound Market Intelligence) is out now! C.O.M.I. provides in-depth market intelligence, insights, and background information about current and future developments of the Chinese outbound tourism market.

The December 2014 issue includes:
• Outbound environment: Trends in China's economy and society
• Events discussed in Chinese media & online communities about outbound travel
• Developments in visa regulations for Chinese citizens

Special Offer: subscribers starting with the December 2014 issue will receive
A free copy of C.O.M.I. October 2013 Issue
A free copy of the COTRI eBook by Zhang Guangrui, China’s Tourism Development: Situation, Analysis and Future Perspective 2013
One year's free access to

Please click here to find out more and see a preview copy.

Understanding the World's Largest Tourism Source Market: "Welcome China Global Webinar"
Thanks to All 12,000 Participants for Tuning In!

A full timetable with videos & Powerpoint links can be found here.

Information on the webinar's metrics can be read about in our press release.

ETC European Travel Commission Publishes Brochure in Collaboration with COTRI on How to Treat Chinese Tourists in Europe

The European Travel Commission (ETC) and COTRI published a brochure together on how to deal with Chinese tourists in Europe. The booklet shows in a simple and visual way the needs of the two main types of Chinese tourists (the "package tour traveller" and "the self-organized traveller"), what motivates them to come to Europe, what they like to do during their stay, and even what bothers them about European people.

COTRI is the only institution listed in the brochure as providing training, information, and assistance relating to the Chinese outbound tourism market.

The leaflet will be sent to tourist institutions of all the EU countries and is available for download from either or here.

COTRI Country Partners

COTRI's Country Partners represent COTRI's growing global network that facilitates product and service provision around the world. Click below for more details.

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COTRI is offering the first online library on information about tourism in, to, and from China. More than 1,000 scientific journals, press articles, statistics, presentations, databases, and other information sources on every aspect of Chinese tourism are available at, the one-stop destination to download information about China's outbound, inbound, and domestic tourism, tourism industry, and policies and insights into Chinese society and culture. New content is constantly being added.

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China's Tourism Development E-Book

COTRI has launched its very first e-book with the launch of a new, intriguing and innovative publication "China's Tourism Development: Situation, Analysis and Future Perspective 2013". To find out more about the e-book click here.

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