COTRI Team

Prof. Dr. Wolfgang Georg Arlt
FRGS FRAS, Founder and Director
Elena Bubeeva, M.A.
PR & Media
Yiming Cao, Ph.D. candidate
Head of Data Collection
Dr. Minjuan Deng-Westphal
Head of Research
Michael Devane, M.A.
Head of Organisation
Sara Dolci, B.A.
Marketing Assistant
Prof. Dr. Bernd Eisenstein
Vice Director
Min-Chun Hsu, M.A.
Research Assistant
Naveen Kumar, M.Sc.
Head of Sales
Christopher Ledsham, M.A.
Chief Communications Officer
Maki Li, M.B.A.
Business Development Assistant
Ranzi Li, M.B.A.
China Representative
Egle Rymolaityte, M.Sc. and M.A.
Head of Marketing
Maude Yang, B.A.
China Representative
Jake Zhai, M.Sc.
Sales Assistant

Prof. Dr. Wolfgang Georg Arlt

FRGS FRAS, Founder and Director

Work field Senior expert on Chinese outbound tourism
Nationality German
Academic degree PhD Political Sciences, Master Sinology (FU Berlin/Germany)
Experience with China & Tourism Working in the field since 1970s. First visit to Mainland China in 1978. Tour Operator bringing Europeans to China (1980s) and Chinese to Europe (1990s). Since 2002 Professor for International Tourism Management at Westcoast UoAS in Heide/Germany, visiting or adjunct Professor at universities in UK, China and New Zealand. Fellow of the Royal Geographical Society and Fellow of the Royal Asiatic Society.

Since 2004 director of COTRI.

Acknowledged as one of the leading experts on China’s outbound tourism.

Fun fact In 2016 Prof. Arlt conducted CTW trainings, keynotes, presentations etc. on all continents (except Antarctica!)

Elena Bubeeva, M.A.

PR & Media

Work field Communications, Public and Media Relations, Project Assistance
Nationality Russian Federation
Academic degree M.A. in World Heritage Studies (Brandenburg University of Technology), M.A. in Languages and Intercultural Communication (Strasbourg University), B.A. in Linguistics and English Language (Irkutsk State Linguistic University)
Experience with China & Tourism Postgraduate research on tourism innovation as a driver for rural development in Europe, German case study
Fun fact Discovered garlic bread this year – she thinks it’s amazing!

Yiming Cao, Ph.D. candidate

Head of Data Collection

Work field Quantitative & Qualitative Data Collection, Analysis, and Management, Assistance with Research Projects.
Nationality Chinese
Academic degree Ph.D. candidate in Marketing (European University Viadrina), M.A. in Public Administration (Binghamton University), B.A. in Economics (China Agricultural University)
Experience with China & Tourism Born and raised in China
Fun fact I am finally becoming a cat owner this year!

Dr. Minjuan Deng-Westphal

Head of Research

Work field Research
Nationality Australian
Academic degree Doctor of Philosophy
Experience with China / Tourism More than 10 years of working experience in the Chinese outbound travel industry.

Minjuan has an outstanding track record working with leading tourism organisations, both in public and private sectors and across a wide range of tourism-related industries; for instance, hotels, tourist attractions, tour operators, marketing representation and advisory on a global level.

Fun fact Called by her family members a ‘BR’ – Balcony Resident because she is absolutely obsessed with her plants and flowers on the balcony.

Michael Devane, M.A.

Head of Organisation

Work field Human Resources, Administration and Project Management
Nationality Irish
Academic degree M.A. in Asian Studies (University College Cork), B.A. in History, Politics Sociology and Social Studies (University of Limerick).
Experience with China / Tourism Spent six years working in China

Sara Dolci, B.A.

Marketing Assistant

Position Marketing
Work field Marketing, Sales, Project Support
Nationality Italian
Academic degree B.A. in Modern Foreign Languages and Literatures (University of Bergamo)

Prof. Dr. Bernd Eisenstein

Vice Director

Work field Professor at West Coast UoAS Heide/Germany
Nationality German
Academic degree PhD
Experience with China & Tourism Head of Institute for Management and Tourism at West Coast UoAS Heide/Germany
Fun fact Expert in Wine Tourism

Min-Chun Hsu, M.A.

Research Assistant

Work field  Research, Project Coordination
Nationality  Taiwanese
Academic degree  M.A. in European Studies- Governance and Regulation   (University of Bonn), B.A. in Political Science  (National Chengchi University )
Experience with China & Tourism Postgraduate research focus on diplomatic discourses of the EU and China

Naveen Kumar, M.Sc.

Head of Sales

Position Head of Sales
Work field Sales, Key accounts
Nationality Indian
Academic degree M.Sc. in International Business Management (Berlin School of Economics and Law), B.A. in Economics Hons. (Loyola College, University of Madras)

Christopher Ledsham, M.A.

Chief Communications Officer

Position Chief Communications Officer
Work field Communications, Public and Media Relations, Chinese Tourist Welcome Training Programmes, Project Support, Content Editing
Nationality Australian, Irish, British
Academic degree M.A. in International Relations (University of Melbourne), B.A. with Hons. in German (Trinity College Dublin)
Experience with China & Tourism Postgraduate research focus on Chinese overseas investment and international business
Fun fact Football hipster

Maki Li, M.B.A.

Business Development Assistant

Work field Business development, research
Nationality Hong Kong SAR
Academic degree M.B.A in International Tourism Management (Hochschule Bremen), B.Sc. (Hons) in Hotel Management (Hong Kong Polytechnic University)
Experience with China / Tourism Devoted to Chinese market over 2 years
Fun fact Persistent to wake up early!

Ranzi Li, M.B.A.

China Representative

Nationality  Chinese
Academic degree  M.B.A.
Experience with China / Tourism  Bachelor major in Tourism Management
Fun fact  Love travelling around the world, visited more than 30 countries.

Egle Rymolaityte, M.Sc. and M.A.

Head of Marketing

Work field Marketing, Website maintenance, Media creation, IT support
Nationality Lithuanian
Academic degree MSc and M.A. in European Studies (University of Southern Denmark, Europa-Universität Flensburg), B.A. in Political Science (Vytautas Magnus University)
Fun fact Total Rock’n’roll nut

Maude Yang, B.A.

China Representative

Work field Research, Communication
Nationality Chinese
Academic degree B.A.
Experience with China & Tourism  Four years working with airline under marketing department
Fun fact  On the first and only 10km marathon challenge she ended up in an ambulance. Definitely not a good runner.

Jake Zhai, M.Sc.

Sales Assistant

Work field  Marketing & Sales
Nationality  Chinese
Academic degree  M.Sc.
Experience with China / Tourism  Totally authentic Chinese guy who has grown up in mid of China
Fun fact  In favor of plentiful Chinese dialects