COTRI is recognised by global media as one of the major sources for information about China’s outbound tourism. Articles written by COTRI’s director Prof. Arlt have been featured in newspapers like China Daily and trade magazines like Travel Weekly. COTRI is regularly quoted by CNN, BBC, Bloomberg, The Economist, Financial Times, International New York Times, South China Morning Post, etc., as well as by online and offline trade publications.

Have a look at Prof. Dr. Wolfgang Georg Arlt's Forbes blog here.

COTRI regularly sends media packages and press releases to partners in the media.

COTRI's media packages contain a rich selection of insights on certain topics related to China outbound tourism trends and developments, and include graphs, statistics and other data that enable journalists to produce accurate, research-based reporting on Chinese outbound tourism.

In addition to the media packages, COTRI also provides press releases to keep media partners up to date with the latest news related to COTRI.

All this content is provided free of charge.

To get added to COTRI's press database, please send an email to





REMINDER: Free Webinar on Feb. 23th, 2017 introducing the latest information on China’s Outbound Tourism to Europe.

EU-supported World Bridge Tourism Project presents new research results

Hamburg, 16.2.2017. The World Bridge Tourism Project, funded by the European Union and organised by the European Travel Commission (ETC) and the European Tourism Association, (ETOA) offers a free webinar on China’s outbound tourism on Thursday February 23rd, 2017 from 14:00 to 15:30 h GMT (14:00 h London; 15:00 h Berlin; 16:00 Athens). The webinar in English language is presented by COTRI China Outbound Tourism Research Institute. Participation is free of charge, previous registration at is advised. The World Bridge China Outbound Tourism Webinar concentrates on China’s outbound tourism to Europe, but is open to participants from all over the world.

The webinar will for the first time present results from an EU-funded survey by KAIROS Report on the latest and future developments in tourism flows from China to Europe. 26,000 reviews about European attractions and activities were downloaded and analysed for information about the positive and negative opinions expressed by Chinese travellers in relation to European destinations and travel products.

Further parts will discuss the characteristics of the demand structure of different segments of the Chinese international tourism source market, introduce the specific structure of the Chinese tourism industry and give hints for the successful interaction with Chinese business partners.

Serving also as preparation for the World Bridge Tourism Shanghai event held in conjunction with the ITB China on the 9th and 10th May, 2017, the webinar will provide information about the ITB China, and the possibilities for European SME tourism service providers to apply for participation in the delegation of 150 European SME’s travelling to the event in Shanghai to meet 100 Chinese tour operators. The webinar will finish with an outlook to the EU-China Tourism Year 2018.

Participants will have the opportunity to ask questions before and during the webinar, which will be answered in two Q&A sessions within the webinar by the presenters Prof. Dr. Wolfgang Georg Arlt FRGS, director of COTRI, and Dr. Minjuan Deng-Westphal, Head of Research of COTRI.

Please register for World Bridge China Outbound Tourism Webinar on Feb 23, 2017 2:00 PM GMT at:

For further information please contact, Tel. +49 40 558 99 576.

More information regarding the World Bridge Tourism Project can be found at: and about the EU-China Tourism Year 2018 at


For interviews with COTRI Director Prof. Arlt, please contact:

Christopher Ledsham

Tel.: +49 40 558 99 576


To download the latest COTRI press release, please click here.





Prof. Dr. Wolfgang Georg Arlt appointed member of the ‘UNWTO Panel of Tourism Experts.’

Hamburg, 05.01.2017. The United Nations World Tourism Organization (UNWTO) has recently appointed Prof. Dr. Wolfgang Georg Arlt as a member of the ‘UNWTO Panel of Tourism Experts’. Prof. Arlt is a sinologist and professor with more than 35 years of practical and academic experience in Chinese tourism, and is Head Director at the Chinese Outbound Tourism Research Institute and Professor in international tourism management at the West Coast University of Applied Sciences in Germany.

As a leading expert in the field of outbound Chinese tourism, Prof. Arlt’s role as one of 500 appointed specialists will be to offer support and leadership expertise to the tourism sector as promoted by the UNWTO in advancing tourism policies and knowledge worldwide via the UNWTO Barometer.

Commenting on his latest accolade, Prof. Arlt stated that he is ‘honoured to be included in this distinguished group of experts, and is proud to play a role in supporting tourism as a form of intercultural communication in uncertain times.' As Taleb Rifai, outgoing Secretary General of the UNWTO stated in January, ‘tourism is increasingly and rightly being recognised as a sector that can help usher in a better world.’

For further information and interviews with COTRI Director Prof. Arlt, please contact:

Christopher Ledsham

Tel.: +49 40 558 99 576


To download the latest COTRI press release, please click here.

To download the COTRI logo, please click here (Print version and Web version) or to download a picture of  COTRI's director Prof. Dr. Wolfgang Georg Arlt, please click here.