COTRI is recognised by global media as one of the major sources for information about China’s outbound tourism. Articles written by COTRI’s director Prof. Arlt have been featured in newspapers like China Daily and trade magazines like Travel Weekly. COTRI is regularly quoted by CNN, BBC, Bloomberg, The Economist, Financial Times, International New York Times, South China Morning Post, etc., as well as by online and offline trade publications.

Have a look at Prof. Dr. Wolfgang Georg Arlt's Forbes blog here.

COTRI regularly sends media packages and press releases to partners in the media.

COTRI's media packages contain a rich selection of insights on certain topics related to China outbound tourism trends and developments, and include graphs, statistics and other data that enable journalists to produce accurate, research-based reporting on Chinese outbound tourism.

In addition to the media packages, COTRI also provides press releases to keep media partners up to date with the latest news related to COTRI.

All this content is provided free of charge.

To get added to COTRI's press database, please send an email to





Online Version of CTW Chinese Tourist Welcome Training Programme Now Available

Hamburg, 16.3.2017. COTRI’s CTW Chinese Tourist Welcome Online Training Programme is now available for immediate purchase via PayPal or bank transfer from the COTRI website at

The online programme contains similar material as the one day face-to-face training and successful participants are also granted the same two-year Chinese Tourist Welcome Quality Host certification. CTW Online Training is suitable for self-study, but can also be purchased by groups.

The training is structured into four main modules, which each module including two mid-module self-tests of three questions each and an end of module quiz consisting of five questions; participants will be required to answer all questions successfully to progress further in the training. Following the successful completion of all four modules, participants will be required to correctly answer twelve or more questions in a final multiple choice test before being awarded with Chinese Tourist Welcome Quality Host certification.

The programme requires approximately eight hours of work to be completed successfully and additional study material for those wishing to go deeper into the subject is provided additionally within the training. Following purchase of the CTW Online Training, participants will have 60 days to complete the programme.

The price for a single participant for the CTW Online Training Programme is 188 euros. For numerous participants undertaking the training at the same time, the price is 338 euros for two people and 468 euros for three people. For groups of four or more participants, please contact COTRI at for a customised offer.

To sample the CTW Online Training Programme on your smartphone or tablet for free please scan the QR code below:


QR Code


For further information and interviews with COTRI Director Prof. Dr. Wolfgang Georg Arlt, please contact:

Christopher Ledsham

Chief Communications Officer

Tel.: +49 40 558 99 576


To download the latest COTRI press release, please click here.





2018 EU-China Tourism Year Webinar recording and supporting documents available to download for FREE

Hamburg, 2.3.2017. In advance of the 2018 EU-China Tourism Year, and as part of the World Bridge Tourism Project, funded by the European Union and organised by the European Travel Commission (ETC) and the European Tourism Association (ETOA), COTRI China Outbound Tourism Research Institute hosted a free English-language webinar on Feb. 23rd, 2017 which introduced the latest information on China’s Outbound Tourism to Europe.

The webinar – as presented with live commentary from Prof. Dr. Wolfgang Georg Arlt and Dr. Minjuan Deng-Westphal – is now available to be viewed at the links below. Furthermore, an accompanying PDF version of the presentation, which provides the opportunity to clearly examine all included graphs and statistics, can also be downloaded for free from the link below.

Watch the video here;

or here;

Download a PDF from our webpage here:

The webinar presented never before seen results from an EU-funded survey by KAIROS - Report on the latest and future developments in tourism flows from China to Europe. 26,000 reviews about European attractions and activities were downloaded and analysed for information about the positive and negative opinions expressed by Chinese travellers in relation to European destinations and travel products.

Further parts discussed the characteristics of the demand structure of different segments of the Chinese international tourism source market, introduced the specific structure of the Chinese tourism industry and gave hints for the successful interaction with Chinese business partners.

Serving also as preparation for the World Bridge Tourism Shanghai event held in conjunction with the ITB China on the 9th and 10th May, 2017, the webinar provided information about the ITB China, and activities in connection with the WBT project in Shanghai in May. Following two Q&A sessions, the presentation finished with an outlook to the 2018 EU-China Tourism Year.

For further information please contact, Tel. +49 40 558 99 576.

More information regarding the World Bridge Tourism Project can be found at: and about the EU-China Tourism Year 2018 at

COTRI China Outbound Tourism Research Institute is the world's leading independent research institute for consulting, research, information, training, and quality assessment relating to the Chinese outbound tourism market.


For further information and interviews with COTRI Director Prof. Arlt, please contact:

Christopher Ledsham

Chief Communications Officer

Tel.: +49 40 558 99 576


To download this COTRI press release, please click here.

To download the COTRI logo, please click here (Print version and Web version) or to download a picture of  COTRI's director Prof. Dr. Wolfgang Georg Arlt, please click here.