COTRI is recognised by global media as one of the major sources for information about China’s outbound tourism. Articles written by COTRI’s director Prof. Arlt have been featured in newspapers like China Daily and trade magazines like Travel Weekly. COTRI is regularly quoted by CNN, BBC, Bloomberg, The Economist, Financial Times, International New York Times, South China Morning Post, etc., as well as by online and offline trade publications.

Have a look at Prof. Dr. Wolfgang Georg Arlt's Forbes blog here.

COTRI regularly sends media packages and press releases to partners in the media.

COTRI's media packages contain a rich selection of insights on certain topics related to China outbound tourism trends and developments, and include graphs, statistics and other data that enable journalists to produce accurate, research-based reporting on Chinese outbound tourism.

In addition to the media packages, COTRI also provides press releases to keep media partners up to date with the latest news related to COTRI.

All this content is provided free of charge.

To be added to COTRI's press database, please send an email to





Free Webinar on April 11th, 2017 Discussing the Latest in Online Tools Suited for the Chinese Outbound Travel Market 

Hamburg, 30.03.2017. On Tuesday 11th April, 2017 COTRI China Outbound Tourism Research Institute and  China based and travel focused digital marketing agency Dragon Trail Interactive will offer a free webinar entitled: “Keeping up the Pace: New Online Information and Marketing Sources for Chinese Outbound Tourism” from 9:00 to 9:45 GMT+1 (9:00 London, 10:00 Berlin, 16:00 Beijing). The webinar will be delivered in English by COTRI Director Prof. Dr. Wolfgang Georg Arlt and Dragon Trail’s Marketing Director Michaela Mentasti, consisting of two experts’ presentations, followed by a Question & Answer session. Participation is free of charge, however prior registration at the link below is advised:


Examining the possibilities in the field of Chinese outbound tourism enabled by contemporary online services, the webinar will analyse market opportunities from the perspective of both Chinese customers and international service providers. This will include a discussion of the most up-to-date Chinese social media tools including WeChat and beyond, as well as the many opportunities provided by Dragon Trail Interactive’s China Travel Academy training and e-learning platform. The platform can be used both as a means of disseminating destination information directly to potential Chinese clients, as well as a tool to train tourism service providers around the world via the recently-released online version of COTRI’s CTW Chinese Tourist Welcome Programme.

Gaining a valuable insight into the newest, most innovative online tools that have become indispensable to Chinese outbound travellers, as well as platforms through which international tourism providers can both reach the market and learn about visitors’ needs, webinar participants will be able to craft marketing strategies suited to their rapidly-evolving customer base and equip themselves for future developments.


A second live webinar on the same topic will be held two weeks later on Tuesday 25th April from 17:00 to 17:45 GMT+1 (17:00 London, 18:00 Berlin, 12:00 New York City, 11:00 Lima, 9:00 Los Angeles). Registration details to be made available at a later date.

For further information, please contact:



Christopher Ledsham

Chief Communications Officer

tel: +49-40 558 99 576


Dragon Trail Interactive:

Michaela Mentasti

Marketing Director

tel: +86-186 1174 0817

To download the latest COTRI press release, please click here.





Online Version of CTW Chinese Tourist Welcome Training Programme Now Available

Hamburg, 16.3.2017. COTRI’s CTW Chinese Tourist Welcome Online Training Programme is now available for immediate purchase via PayPal or bank transfer from the COTRI website at

The online programme contains similar material as the one day face-to-face training and successful participants are also granted the same two-year Chinese Tourist Welcome Quality Host certification. CTW Online Training is suitable for self-study, but can also be purchased by groups.

The training is structured into four main modules, which each module including two mid-module self-tests of three questions each and an end of module quiz consisting of five questions; participants will be required to answer all questions successfully to progress further in the training. Following the successful completion of all four modules, participants will be required to correctly answer twelve or more questions in a final multiple choice test before being awarded with Chinese Tourist Welcome Quality Host certification.

The programme requires approximately eight hours of work to be completed successfully and additional study material for those wishing to go deeper into the subject is provided additionally within the training. Following purchase of the CTW Online Training, participants will have 60 days to complete the programme.

The price for a single participant for the CTW Online Training Programme is 188 euros. For numerous participants undertaking the training at the same time, the price is 338 euros for two people and 468 euros for three people. For groups of four or more participants, please contact COTRI at for a customised offer.

To sample the CTW Online Training Programme on your smartphone or tablet for free please scan the QR code below:

QR Code

For further information and interviews with COTRI Director Prof. Arlt, please contact:

Christopher Ledsham

Chief Communications Officer

Tel.: +49 40 558 99 576


To download this COTRI press release, please click here.

To download the COTRI logo, please click here (Print version and Web version) or to download a picture of  COTRI's director Prof. Dr. Wolfgang Georg Arlt, please click here.