COTRI is recognised by global media as one of the major sources for information about China’s outbound tourism. Articles written by COTRI’s director Prof. Arlt have been featured in newspapers like China Daily and trade magazines like Travel Weekly. COTRI is regularly quoted by CNN, BBC, Bloomberg, The Economist, Financial Times, International New York Times, South China Morning Post, etc., as well as by online and offline trade publications.

COTRI regularly sends media packages and press releases to partners in the media.

COTRI’s media packages contain a rich selection of insights on certain topics related to China outbound tourism trends and developments, and include graphs, statistics and other data that enable journalists to produce accurate, research-based reporting on Chinese outbound tourism.

In addition to the media packages, COTRI also provides press releases to keep media partners up to date with the latest news related to COTRI.

All this content is provided free of charge.

To be added to COTRI’s press database, please send an email to





Launch of the 2018 CTW Awards

Hamburg 12.02.2018. China Outbound Tourism Research Institute (COTRI) would like to announce the opening of the application period for the 2018 Chinese Tourist Welcome (CTW) Awards.

The CTW Awards have been organised by COTRI since 2004. More than 100 tourism service providers, Destination Management Organisations, National Tourism Organisations, retailers, marketing and communication companies and others involved in the Chinese outbound tourism source market have been awarded with the CTW Award. CTW Awards are recognised inside and outside China as the most important quality sign for the international Chinese outbound market, with wide coverage in print and electronic media.

COTRI invites all tourism organisations, destination marketing companies, tourism service providers and private companies globally from the leisure, tourism and hospitality sector, as well as transportation and retail companies, to apply with their products, services or projects for the CTW Awards 2018.

The 2018 awards will be announced at the ITB China event in Shanghai, which takes place 16-18 May this year.

Awards will fall into five categories: Product Innovation, Internet/Media, Service Quality, Marketing and Overall Performance.

To apply for free for the 2018 CTW Awards please see the CTW Awards page on the COTRI website at:


To keep up to date with all the latest information in the Chinese outbound tourism market, be sure to subscribe to receive the free COTRI Weekly in your inbox every Tuesday.  


COTRI China Outbound Tourism Research Institute,

Tel. +49 481 8555 523,

To download the latest COTRI press release, please click here.





COTRI publishes its 2018 forecast of total Chinese outbound tourist arrivals in the Autumn 2017 issue of the COTRI Market Report

Hamburg, 04.12.2017. COTRI China Outbound Tourism Research Institute has published its forecast for next year’s total number of Chinese outbound tourism trips. Barring unforeseen circumstances, the total number of border crossings made by Chinese nationals in 2018 forecast by COTRI is 154 million, representing a 6.2% year-on-year increase when compared with the 145 million projected for 2017 – a total likely to be very close to the year’s final figure, based on current trends.

Within the total of 154 million border crossings foreseen for 2018, 68.4 million will end in Greater China (Hong Kong SAR, Macau SAR and Taiwan), equalling a 1% year-on-year increase, while the remaining 85.6 million trips will be made to destinations in the rest of the world, which will represent a healthy year-on-year increase of 11%. Accordingly, this means that a total of 56% of Chinese outbound trips in 2018 will be made to destinations beyond Greater China. Given 2016 was the first year in which more Chinese outbound trips were made beyond Greater China than within it, COTRI’s forecast shows that this pattern is becoming firmly entrenched and ‘rest of the world’ destinations are still benefitting from double-digit growth in Chinese outbound arrival numbers.

On top of providing an outlook into current trends and statistics related to the Chinese outbound tourism market, the Autumn 2017 edition of the COTRI Market Report also contains a number of exclusive insights into numerous key industry themes.

Similar to previous issues, the latest report covers three ‘special topics’, namely: the global expansion of Chinese online payment services, a comparison of long-haul and short-haul Chinese outbound travellers and a section drawing heavily on COTRI’s research and analysis expertise discussing common pitfalls that should be avoided in the collection of Chinese outbound data.

Exclusive interviews with industry figures – another core feature of previous editions of the COTRI Market Report – are once again included, this time focusing on the area of Market Insights for Small and Medium Enterprises (SMEs), a key theme of the forthcoming 2018 EU-China Tourism Year, which COTRI played an active role in the preparation of. The report also draws upon the knowledge of leading Chinese online travel agency and COTRI partner Ctrip to provide the reader with industry insights drawn from the company’s own data, available for the first time in the English language.

Finally, the latest COTRI Market Report includes a chapter dedicated to destination development in the Western Mediterranean region and island destinations, discussing the factors that have driven their rise to prominence in the Chinese outbound tourism market, relevant visa policies and future strategies for continued growth among other topics.

To find out more about the Autumn 2017 issue of the COTRI Market Report – as well as information regarding the early bird special running until December 15, 2017 and special offers related to previous editions – please see:


For further information and interviews with COTRI Director Prof. Arlt, please contact:

Christopher Ledsham

Chief Communications Officer

Tel.: +49 40 558 99 576


To download this COTRI press release, please click here.

To download the COTRI logo, please click here (Print version and Web version) or to download a picture of  COTRI’s director Prof. Dr. Wolfgang Georg Arlt, please click here.


Autumn Issue 2017


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