COTRI is recognised by global media as one of the major sources for information about China’s outbound tourism. Articles written by COTRI’s director Prof. Arlt have been featured in newspapers like China Daily and trade magazines like Travel Weekly. COTRI is regularly quoted by CNN, BBC, Bloomberg, The Economist, Financial Times, International New York Times, South China Morning Post, etc., as well as by online and offline trade publications.

COTRI regularly sends media packages and press releases to partners in the media.

COTRI’s media packages contain a rich selection of insights on certain topics related to China outbound tourism trends and developments, and include graphs, statistics and other data that enable journalists to produce accurate, research-based reporting on Chinese outbound tourism.

In addition to the media packages, COTRI also provides press releases to keep media partners up to date with the latest news related to COTRI.

All this content is provided free of charge.

To be added to COTRI’s press database, please send an email to





COTRI publishes its 2018 forecast of total Chinese outbound tourist arrivals in the Autumn 2017 issue of the COTRI Market Report

Hamburg, 04.12.2017. COTRI China Outbound Tourism Research Institute has published its forecast for next year’s total number of Chinese outbound tourism trips. Barring unforeseen circumstances, the total number of border crossings made by Chinese nationals in 2018 forecast by COTRI is 154 million, representing a 6.2% year-on-year increase when compared with the 145 million projected for 2017 – a total likely to be very close to the year’s final figure, based on current trends.

Within the total of 154 million border crossings foreseen for 2018, 68.4 million will end in Greater China (Hong Kong SAR, Macau SAR and Taiwan), equalling a 1% year-on-year increase, while the remaining 85.6 million trips will be made to destinations in the rest of the world, which will represent a healthy year-on-year increase of 11%. Accordingly, this means that a total of 56% of Chinese outbound trips in 2018 will be made to destinations beyond Greater China. Given 2016 was the first year in which more Chinese outbound trips were made beyond Greater China than within it, COTRI’s forecast shows that this pattern is becoming firmly entrenched and ‘rest of the world’ destinations are still benefitting from double-digit growth in Chinese outbound arrival numbers.

On top of providing an outlook into current trends and statistics related to the Chinese outbound tourism market, the Autumn 2017 edition of the COTRI Market Report also contains a number of exclusive insights into numerous key industry themes.

Similar to previous issues, the latest report covers three ‘special topics’, namely: the global expansion of Chinese online payment services, a comparison of long-haul and short-haul Chinese outbound travellers and a section drawing heavily on COTRI’s research and analysis expertise discussing common pitfalls that should be avoided in the collection of Chinese outbound data.

Exclusive interviews with industry figures – another core feature of previous editions of the COTRI Market Report – are once again included, this time focusing on the area of Market Insights for Small and Medium Enterprises (SMEs), a key theme of the forthcoming 2018 EU-China Tourism Year, which COTRI played an active role in the preparation of. The report also draws upon the knowledge of leading Chinese online travel agency and COTRI partner Ctrip to provide the reader with industry insights drawn from the company’s own data, available for the first time in the English language.

Finally, the latest COTRI Market Report includes a chapter dedicated to destination development in the Western Mediterranean region and island destinations, discussing the factors that have driven their rise to prominence in the Chinese outbound tourism market, relevant visa policies and future strategies for continued growth among other topics.

To find out more about the Autumn 2017 issue of the COTRI Market Report – as well as information regarding the early bird special running until December 15, 2017 and special offers related to previous editions – please see:


For further information and interviews with COTRI Director Prof. Arlt, please contact:

Christopher Ledsham

Chief Communications Officer

Tel.: +49 40 558 99 576


To download the latest COTRI press release, please click here.





Webinar on Sep. 21st, 2017 offering practical advice to European SMEs and smaller destinations as part of the World Bridge Tourism Project

Hamburg, 14.09.2017. The World Bridge Tourism Project, funded by the European Union and organised by the European Travel Commission (ETC) and the European Tourism Association (ETOA), will offer the second instalment of its free webinar series on Thursday September 21st, 2017 from 14:00 to 15:15h GMT+1 (14:00h London; 15:00h Berlin; 16:00h Athens).

This free webinar will offer practical advice and best practice examples for the Chinese outbound market focused especially on European SME tourism service providers and on destination managers in locations currently less frequented by Chinese visitors.

The English-language presentation is part of a wider programme aimed at increasing understanding of the needs of Chinese visitors within the European tourism community. The World Bridge Tourism Project will be the curtain raiser for the 2018 EU–China Tourism Year, which will see an unprecedented level of attention being paid to the growing importance of China as an origin market, and the changing preferences and behaviour patterns of Chinese visitors.

The webinar will start with a short presentation of the latest market developments in Europe by COTRI China Outbound Tourism Research Institute Director Prof. Dr. Wolfgang Georg Arlt, followed by feature interviews with five relevant industry personalities from Europe and China. The European speakers include a traditional Spanish leather merchant sharing his experiences of selling regional handicrafts to Chinese customers, a Belgian China specialist from a regional tourism board explaining the stages of development of a new kind of themed oeno-gastronomy tour for Chinese visitors, and the Sales and Marketing Director of a touristic region in the UK, which achieved through SME network management to attract many Chinese travellers despite being far away from the main cities visited by them.

A Chinese perspective will be added by insights of two major Chinese tour operators, giving tips on how to prepare for the new Chinese tourism trends and growing number of special interest and individual travellers from China in Europe.

In gaining first-hand advice directly from a range of tourism experts and practitioners, participants will learn how to leverage their potential in the Chinese outbound market, gain understanding how they can link up with network partners and learn how to use the right stories and branding to attract Chinese tourists to lesser-known regions.

Viewers will be able to post topical questions before, during or after the webinar, with answers being provided by COTRI’s Prof. Dr. Arlt during the Q&A session at the end of the webinar.

In order to register to take part in the webinar free of charge please follow this link:

More information regarding the World Bridge Tourism Project can be found at:


For further information and interviews with COTRI Director Prof. Arlt, please contact:

Christopher Ledsham

Chief Communications Officer

Tel.: +49 40 558 99 576


To download this COTRI press release, please click here.

To download the COTRI logo, please click here (Print version and Web version) or to download a picture of  COTRI’s director Prof. Dr. Wolfgang Georg Arlt, please click here.