COTRI Market Report

 

COTRI Market Report provides expert insights into the worldwide developments of China’s outbound tourism market by offering qualitative analysis, numbers and information plus several special topics in each issue.

Discover the latest trends in the Chinese outbound tourism market. Develop a successful business strategy with in-depth market insights, comprehensive analysis, and future prospects.

Editorial

CHAPTER A – AN OVERVIEW OF RECENT MARKET DEVELOPMENT – H1 2017

  • Destination barometer map (H1 2017/2016)
  • Destination visa policy updates
  • New direct flight connections
  • List of destinations counting China among its top 3 international source markets

CHAPTER B – SPECIAL TOPICS

  • The global expansion of Chinese online payment services
  • COTRI data analytics
  • Common pitfalls to avoid in Chinese outbound data collection. Case Study: Italy

CHAPTER C – Interviews – MARKET INSIGHTS FOR SMALL AND MEDIUM ENTERPRISES (SMEs)

  • How small businesses can attract greater numbers of Chinese outbound travellers (Israel Moreno, Owner of V. Moreno in Toledo, Spain)
  • Marketing advice for destinations (Roger Qiu, General Manager of EMEA, Destination Marketing, Ctrip)

CHAPTER D INDUSTRY INSIGHTS FROM CTRIP

  • Ctrip’s initiatives for dealing with emergencies in overseas destinations
  • The growth in the popularity of customised and themed tours among Ctrip’s clients

CHAPTER E – DESTINATION DEVELOPMENT

  • Western Mediterranean
  • Island destinations

Outlook

COTRI Market Report is a bi-annual, in-depth analysis of the Chinese Outbound Tourism market, allowing readers to:

  • Gain an insight into recent market developments and trends
  • Dig deep into special topics driving global tourism organisations’ industry strategies, including: payment solutions, data analytics, and statistical methods
  • Receive industry experts’ recommendations and insights into their market strategies for businesses of all sizes
  • Glance into Ctrip’s big data and related reports on the latest trends of selected topics
  • Understand and gain perspective into the potential of specific regions and their latest developments

Plus selected best practice examples and several special topics in each issue.

COTRI Market Report is published every six months

COTRI Market Report, featuring in-depth market insights, will soon be available to purchase for €390 (Price includes VAT where applicable.)

Early Bird Special: SAVE 10% by purchasing until  30th November 2017

For purchase via PayPal:

COTRI Market Report special offer

For purchase via bank transfer or further information, please contact:

sales@china-outbound.com

The current issue of the COTRI Market Report will be delivered to you as a PDF file the following working day after payment.

COTRI Market Report Spring 2017 – Table of Contents:

Editorial

Chapter A – An Overview of the Chinese Outbound Tourism Market

Review of 2016

Development Conditions for Chinese Outbound Tourism

Issues in the Development of Chinese Outbound Toursm

Chapter B – Chinese Travellers, Tourist Source Cities and Seasons of Travel

Market Segmentation

Chinese Tourist Source Cities

Chinese Travellers’ Holidays Across the Year

Chapter C – Distribution System and Tourism Marketing

Distribution Through the Chinese Tourism Industry

Tourism Marketing in China

Chapter D – Destination Development

The European Perspective

Chinese Outbound Tourists and Food

Chapter E – Smog-Induced Tourism

The Smog Problem

Impact on Chinese Outbound Tourism

Current Market

Outlook

Chapter F – Special Region: Australia and New Zealand

Arrival Numbers and Expenditure

Policies Influencing the Development of the Chinese Market

Destination Marketing

Flight Connections

Current Issues

Future Development

Chapter G – Interview: A Best Ager Package Group Traveller

Mrs. M’s Personal Profile

Outbound Travel and Expenditure in General

Analysis of the Interview

Outlook

COTRI Market Report Autumn 2016 – Table of Contents:

Editorial

Chapter A –  An Overview Of The Chinese Outbound Tourism Market

Developments in H1 2016

Economic Conditions for Chinese Outbound Travel

Political Conditions

Technical Conditions

International Flight Connections

Visa Requirements

Major Events in H1 2016

Chapter B – Profiling Chinese Cities As Tourist Source Markets

The Evolving Habits of Chinese Outbound Travellers

Profiling Chinese Cities as Tourist Source Markets

First Tier Cities

Selected Second Tier Cities

Chapter C – The Chinese Outbound Tourism Industry

Travel Administration in China

ADS, Tourism Law and Guidelines on Outbound Travel

Offline Travel Agencies

Online Travel Agencies (OTAs)

Inbound Tour Operators (ITOs)

Chapter D – Destination Marketing From The Perspective Of Host Cities

Chapter E – Special Topic: Outbound Study Tours

Chapter F – Special Region View: The United States

Chapter G – Interview: An Experienced Chinese Travellers Visits To Popular Asian Destinations

Outlook

COTRI Market Report Spring 2016 – Table of Contents:

Editorial

Chapter A – Introduction to China’s Outbound Tourism Environment

Review of 2015

2015 in Numbers

Major Outbound Travel Events in 2015

Investment Wave Overseas

Economic Development

Political Environment

Legal Restrictions and Changes

Social and Cultural Trends

Chapter B – Profiling Chinese Travellers

Market Segmentation of Chinese Outbound Travellers

Purpose and Activities of Visitation

Characteristics and Travel Companions

Information Sources and Booking Channels

Travel Time and Seasonality of Chinese Travellers

Chapter C – Travel Distribution System

Chinese Offline Travel Agencies

Chinese Online Travel Agencies

Chapter D – Country and Regional Perspectives

Overview and Update for Europe

Overview and Update for the Americas

Overview and Updates for Asia and Oceania

Overview and Update for Africa

Chapter E – Special Topic: “Red Tourism”

Chapter F – Special Region Focus: Central and Eastern European Countries

Chapter G – Interview with an Experienced Chinese Traveller

Outlook

COTRI Market Report Complete Series: If you are interested in purchasing the COTRI Market Report Complete Series, please contact us by sales@china-outbound.com for more information.