The new hospitality standard specifically dedicated to Chinese travellers
The Welcome Chinese Certification is the certified travel service standard and travel platform recognised by China Tourism Academy (CTA). It aims at upgrading the services dedicated to Chinese travellers, working in cooperation with CTA, China's main governmental research and promotion institute under the Chinese National Tourism Authority (CNTA).
Participating in the Welcome Chinese Certification programme means entering into a partnership with CTA and enjoying a number of benefits designed to promote your travel business in the Chinese market within the framework of a government project.
The certification programme sees also the participation of state owned companies like China Central Television (CCTV), the country's state-owned television network, and China UnionPay (CUP), China's main issuer of credit cards. Promotional activities are being created in order to give visibility to the certification and to its participants.