Welcome Chinese Certification

Official Welcome Chinese Logo 2The new hospitality standard specifically dedicated to Chinese travellers

The Welcome Chinese Certification is the certified travel service standard and travel platform recognised by China Tourism Academy (CTA). It aims at upgrading the services dedicated to Chinese travellers, working in cooperation with CTA, China's main governmental research and promotion institute under the Chinese National Tourism Authority (CNTA).

Participating in the Welcome Chinese Certification programme means entering into a partnership with CTA and enjoying a number of benefits designed to promote your travel business in the Chinese market within the framework of a government project.

The certification programme sees also the participation of state owned companies like China Central Television (CCTV), the country's state-owned television network, and China UnionPay (CUP), China's main issuer of credit cards. Promotional activities are being created in order to give visibility to the certification and to its participants.

For the Welcome Chinese Certification Brochure in English please click here.

Participation

More than 500 companies from 32 countries and regions all over the world are already participating in the Welcome Chinese Certification. All kinds of companies are invited to be a part of this programme.

IHGWelcome Chinese5

  • Airports
  • Railway Stations
  • Railway Carriers
  • Airlines
  • Cruises
  • River Cruises
  • Museums
  • Car Rentals
  • Hotels
  • Shopping Malls
  • Sightseeing Buses
  • Amusement Parks
  • Theatres

For the Welcome Chinese Certification Brochure in Chinese please click here.

Goals

  • Upgrading the services dedicated to Chinese travellers, working in cooperation with CTA, China's main governmental research and promotion institute under the Chinese National Tourism Authority (CNTA).
  • Entering into a partnership with CTA and enjoying a number of benefits designed to promote the travel business in the Chinese market within the framework of a government project.
  • Giving visibility to the certification and to its participants through the participation of state owned companies like China Central Television (CCTV), the country's state-owned television network and China UnionPay (CUP), China's main issuer of credit cards.

Benefits

All the certified businesses enjoy a wide range of benefits, including governmental benefits, promotional benefits and information. In addition, participants have the opportunity to join further customised activities based on their company's desire to invest in the Chinese market. Your business will be presented on the website of hychinese.com and welcomechinese.com.

 

Governmental benefits

  • A press conference announcing the partnership
  • A press release with CTA

Promotional benefits online   

  • www.hychinese.com
  • HyChinese App
  • Social Media Marketing
  • Newsletters to Chinese travel agents/operators

Promotional benefits offline

  • Travel fair
  • Road show

Information

  • China Outbound Monthly Market Insights
  • COTRI for Welcome Chinese Market Report Highlights
  • COTRI for Welcome Chinese Biannual Workshop

 

Requirements

Welcome Chinese is a new and innovative standard of services specifically designed for Chinese travellers. We will help you to learn more about Chinese market and we will tell the Chinese market what you are doing to better serve him. What we offer is a constant presence in the Chinese outbound travel market.

Wcn Certification logo

 

For the specific requirements to each category please click below:

Hotels

Other categories

Application

Simple process of gaining Welcome Chinese Certification benefits:

  1. Fill out the provided application kit including proof of fulfilled requirements.
  2. Send the application kit to COTRI Country Partner ( for those countries without COTRI Country Partner, please send the application kit to COTRI ).
  3. Receive a confirmation about the application form completeness, the time frame for the completion of all requirements and an invoice.
  4. Within 2 weeks after receiving the payment, the final approval and the Welcome Chinese Certification will be granted by China Tourism Academy in Beijing.
  5. Receive the certification package including: