- Posted by Newsdesk
- On 24th February 2017
- EU-China, KAIROS, WBT, webinar
In advance of the 2018 EU-China Tourism Year, and as part of the World Bridge Tourism Project, funded by the European Union and organised by the European Travel Commission (ETC) and the European Tourism Association (ETOA), COTRI China Outbound Tourism Research Institute hosted a free English-language webinar on Feb. 23rd, 2017 which introduced the latest information on China’s Outbound Tourism to Europe.
The webinar – as presented with live commentary from Prof. Dr. Wolfgang Georg Arlt and Dr. Minjuan Deng-Westphal – is now available to be viewed at via both the COTRI website and YouTube. Furthermore, an accompanying PDF version of the presentation, which provides the opportunity to clearly examine all included graphs and statistics, can also be downloaded for free from the link below.
Watch a live recording of the Feb. 23rd Webinar and download a PDF from our webpage here: http://china-outbound.com/wbt/
Recording on YouTube: https://www.youtube.com/watch?v=dOfloiPMAIQ
The webinar presented never before seen results from an EU-funded survey by KAIROS – Report on the latest and future developments in tourism flows from China to Europe. 26,000 reviews about European attractions and activities were downloaded and analysed for information about the positive and negative opinions expressed by Chinese travellers in relation to European destinations and travel products.
Further parts discussed the characteristics of the demand structure of different segments of the Chinese international tourism source market, introduced the specific structure of the Chinese tourism industry and gave hints for the successful interaction with Chinese business partners.
Serving also as preparation for the World Bridge Tourism Shanghai event held in conjunction with the ITB China on the 9th and 10th May, 2017, the webinar provided information about the ITB China, and activities in connection with the WBT project in Shanghai in May. Following two Q&A sessions, the presentation finished with an outlook to the 2018 EU-China Tourism Year.