- Posted by Christopher Ledsham
- On 7th June 2016
- behaviour, CNTA, forbes, social media
COTRI Director Prof. Dr. Wolfgang Arlt posted a new article “Chinese Outbound Travellers Told To Behave Better” on his blog at Forbes.com on Sunday June 5th, 2016.
Professor Arlt’s article analyses the widely-reported phenomenon of largely-inexperienced Chinese outbound travellers behaving badly overseas.
As a result of the controversy that has surrounded accounts of Chinese tourists fighting on aeroplanes and defacing ancient monuments – scandals that have provoked heated debate on Chinese social media – the CNTA (China National Tourism Administration) has stepped up its efforts to clamp down on such behaviour in order to protect the country’s reputation overseas.
Following last year’s name-and-shame campaign, which has until now seen very few cases processed, the CNTA has published guidelines that highlight nine types of behaviour Chinese tourists are to refrain from overseas, including: “threatening public, personal or property safety” and “breaking wildlife protection regulations”. Offenders will see their personal details registered with Chinese provincial-level administrations for future judicial reference for up to five years.
With 30.2 million outbound trips made from China in the first quarter of 2016 alone, implementing such behavioural controls on the ever-growing number of Chinese overseas tourists will be no small task.
Prof. Dr. Arlt's article "Chinese Outbound Travellers Told To Behave Better" can be read on his blog at Forbes.com. Please visit this link to read further blogs published by Prof. Dr. Arlt and to subscribe for further updates.
COTRI China Outbound Tourism Research Institute provides expert insights into the worldwide developments of China’s outbound tourism market. As Chinese outbound tourists are travelling to a large range of destinations, our publications cover a number of different regions. Important Chinese visitor activities are analysed, and detailed insights are presented.
With COTRI’s insights you can create a successful business strategy with in-depth market insights, comprehensive qualitative analyses, and future prospects. The recently published Spring 2016 Edition of the COTRI Market Report features in-depth analysis of the developing trends in Chinese outbound tourism, supported by a wealth of qualitative and quantitative statistical research.