- Posted by Newsdesk
- On 20th April 2016
- chinese shoppers, dubai, mall of the emirates, mobile app
The popular luxury shopping-mall in Dubai, Mall of the Emirates, announced the release of a new digital mobile app designed especially for Chinese shoppers. The new app will provide a simple, easy-to-navigate guide to Dubai’s “shopping resort”, as well as an overview of more than 630 international brand stores. New Luxury Fashion Areas, situated in the mall’s Fashion Dome and Via Rodeo, will house more than 80 prestigious fashion brands such as Louis Vuitton, Chanel, Christian Louboutin, Versace, Dolce & Gabbana and Prada. Such brands are highly popular in China and have a well-established image amongst Chinese visitors.
Chinese users of the app will be able to access information about Dubai and the Mall of the Emirates before even arriving. The app includes additional functions such as holiday planner and store locator as well as useful tourist advices related to attractions, weather, and tours. A currency converter and a tip calculator are also offered in the app, as part of the service aimed at Chinese Outbound Tourists.
Inside the mall, Chinese guests are welcomed with so-called “red carpet” services including Mandarin speaking assistants, shuttle services and other special offers. Moreover, the mall accepts Union Pay, facilitating payment for Chinese buyers.
Seeing a trend of year-on-year growth in Chinese visitors to Dubai, Mall of the Emirates Associate Director Hussain Moosa said: "In 2015, Dubai saw 450,000 tourist arrivals from China. With growing numbers of Chinese visitors stopping in Dubai to enjoy world-class shopping and duty free prices, we are delighted to make the experience more welcoming and easier for them with this innovative mobile application."
The number of Chinese tourists visiting Dubai is expected to grow increasingly rapidly in the coming years. New forecasts predict that Dubai will become the new ‘dream’ destination for Chinese travel lovers in the future, topping destinations like London and Paris.