- Posted by Daniel Meesak
- On 20th October 2015
- chinese, direct flights, growth, kenya, outbound, tourism, tourists
Following China Southern Airlines’ launch of a tri-weekly direct flight to Kenya’s capital of Nairobi, Kenya Tourist Board (KTB) has seen increased interest from Chinese customers in visiting the African country, and an overall growth in inbound tourists from China. As a result, Kenya is preparing for further growth in inbound tourism, primarily from China, by upgrading Nairobi’s Jomo Kenyatta International Airport.
In an interview with Chinese news agency Xinhua, KTB’s managing director Muriithi Ndegwa explained that “China is one growth market. The numbers coming into Kenya are still very small but this is a market of 110 million outbound travellers. The potential of increasing the number of tourists is very high. We see the potential of growing our numbers exponentially”.
KTB described its goal as attracting at least 1 percent of all Chinese outbound travellers annually, which equals approximately 1.1 million Chinese outbound tourists in 2015 – a number that is increasing significantly year-over-year.
Kenya is also looking at upgrading hotel facilities and national parks to better attract “premium visitors” and to properly satisfy the demands of this growing group of tourists.
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